Author’s Note: I actually really really love the following things: Freedom. Bravery. Charity. The idea that people can feel so strongly about their ideals that they’ll die for them, and for each other. I also happen to love good ideas. So I hope you’ll take the following thoughts in the spirit in which they’re written.
Once a year, this country becomes reacquainted with one of the most powerful marketing movements there’s ever been. And I love love love that it’s for a charity. So with that in mind, let’s talk about: